Social Media Marketing

Social media marketing is a cost–effective way to connect with your audience, boost brand presence, and intensify traffic to your site. Watch the number of loyal visitors to your site–and your brand’s popularity–explode as reviews and recommendations spread through word of mouth.

Having a strong social media presence isn’t an option anymore – it’s an absolute necessity for any company that hopes to be competitive in today’s market. But where do you start?

Connect, Communicate, and Create a Community Through Message Boards

Maintaining an active presence on Facebook, Twitter, and other message boards is absolutely essential for any company that wants to influence the people who matter. WATERKANT will:

» Set up accounts and create profiles.
» Custom design profiles to align with your brand.
» Arrange automation of posts and tweets.
» Develop content, if required.
» Set up and monitor buzz.

Expand your reach with XING and authority within the Search Engines. Drive traffic and become the expert in your industry through blogging.

A well–written, value–drive blog drives traffic, establishes you as an expert, serves as a fantastic viral Internet marketing tool, and is an easy way to push content to your social networks. Blogging can also have a huge impact on search engine optimization (SEO). How? Blogging generates the fresh content that search engines are looking for. In addition, blogging on other sites creates the inbound links that boost your ranking.

» Create your blog, aligning it with your website and brand.
» Help you develop a strategy for content and media, including videos.
» Write articles, if needed.
» Set up and monitor results.

YouTube is the second largest search engine behind Google. Any successful social marketing strategy includes building a YouTube channel, then syndicating video to other channels.

» Set up your organization’s YouTube channel.
» Custom design the channel to align with your brand.
» Develop compelling videos that support your marketing strategy.
» Search engine optimize your videos, to get found on YouTube and drive traffic to your site.

Social networking monitoring tools enable you to monitor the buzz in your industry and join the conversations that are taking place, allowing you to enhance your community and following. WATERKANT will set up a system, tools, and processes that allow you to monitor–and respond to–what’s happening in your market.

Ensure your social networking strategy is really working by monitoring the results. We will set up web analytics to measure the number of visitors your social networks are generating, how many leads or sales are produced, and how many fans and centers of influence have been created.

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